Our latest endeavour has been to build and design a completely new website for The European Association for the Study of the Liver (EASL), a non-profit organisation based in Geneva, Switzerland. We’ve been working closely with the team at EASL since 2014 on a number of their major events and projects, such as the annual International Liver CongressTM. We’re continuously customising and evolving their sites to meet the growing needs of the organisation, as well as providing ongoing support and training. We were thrilled when EASL approached us to take on their biggest website project to date!
The EASL website is a place for the scientific hepatology community to gather and find information. The audience is international, with renowned experts, doctors, scientists and professors from all over the world using the site for information and attending EASL events. This new design is not a million miles from their previous one; and it fits with their other sites such as the ILC and small event site designs so as to have a unified look and feel across all EASL websites.
The main aims for the new site were to improve usability across the site, enable better admin control of content by EASL staff members, to simplify the structure and make it more intuitive. There were also certain areas we made bigger improvements to such as the events section and it’s functionality, the search functionalities, to record data and track users behaviour on the site, and finally to integrate the site with EASL’s CRM.
EASL has been working with Soto for a few years now. I worked closely with Zoey and her team to create a more modern and mobile-friendly website that would give our team greater flexibility for managing content. Thanks to our collaboration using the Agile method the website development and launch went smoothly. The Soto team is very reactive and flexible and it is a pleasure to work with them. Zoey travelled regularly to our office in Geneva to assess the project and our future development needs.