12 Hay Hill are a private members’ business club situated in the heart of Mayfair. They pride themselves on providing a luxury experience to fulfil the ever-evolving business needs of global leaders. We’ve worked with 12 Hay Hill since 2015, helping them maintain their site, manage content and promote their annual Davos Debrief event. Their previous website was based on one page with a couple of extra stray pages. As their content was improving the site was becoming increasingly hard to add to and so we came up with a new solution.
The Brief
The project first came about when 12 Hay Hill asked us to add three stunningly shot videos of the club and its facilities. It was clear straight away that it would be a challenge to find a good place that would do the videos justice. We could have found a quick fix by creating a new ‘stray’ page or pages for the video content. However, this would’ve meant the main menu items became even more inconsistent, some would have scrolled down the page and others would have linked to different pages. It would have become confusing and complex and we would have ended up with the same problem for every new piece of content in the future.
The Solution
Although this restructure of their existing site did not involve any new design, it has resulted in a fresh, modern, and a more sophisticated look to the site. The videos are now embedded beautifully into the pages, showcasing the club and making them a valuable part of the website. Check out the new website: www.12hayhill.com
Testimonial
We initially went to Soto with some new content for our old website; their advice was to redesign and redevelop the site in a way that truly meets our growing needs. The new website that Soto delivered has exceeded our expectations, visually and architecturally, we love it and are excited to continue to work with Soto to extend and optimise it.
12 Hay Hill
Project Lead
Andy Kendall
Commercial Director
